How Optimizely SaaS CMS Isn't Just Another Commodity
CMS platforms these days are becoming increasingly commoditised. The modelling of most systems lends itself to automation. Giving marketers more flexibility with less need for a developer. And developers have more room to dive into the real challenges, like connecting pieces (systems, software, etc) and creating architectures where content is part of the total solution rather than it is the solution itself. When you say something like this, you immediately think “Headless CMS”. And yes, that’s true, but let’s face it: most CMS solutions have become glorified content stores—APIs that serve JSON blobs. The market is bloated with tools that claim to be “headless and modern,” but all seem to blur into one another. As a developer, I was staying at systems like Optimizely CMS (previously EpiServer CMS).
A developers world with less-code
It’s what developers love to do most; creating code. So everything from low-code to no-code is what we are not trained, and especially do not live for. However these days with AI and better and better LLMs do come around the corner every day. The world of no-code is exploding and it becomes more promising every day. But, while marketing-wise no-code/low-code platforms do sound like gods gift, these platforms do come with downsides as well.
Creating autologin functionality for local development
When working on Optimizely websites for different clients it is sometimes cumbersome to keep track of all the credentials to use to login to the CMS. Especially when using different databases to test several scenarios, being up-to-date with the latest production data or if the website is using Azure B2C in production. For more information about Azure B2C authentication see our previous blogpost here.